Data-Driven Business Models (with CD-ROM)
By Alan Weber.
Description
While there are lots of works on business modeling and strategic planning, most are either theoretical abstractions or models driven by financial formulas rather than by "where the money is"-in a company's customers and their unmet needs and wants. On the other hand, there are books on data mining and related subjects, but they either get hung up with the technical execution or limit themselves to the marketing perspective. Data-Driven Business Models will marry the best of both. Using measured performance has become a favorite topic of seminars and articles in the trades an...
ISBN(s)
0324222335, 9780324222333
