What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
By Unknown Author.
Description
Build better relationships and Sell More Effectively With a Powerful SALES STORY“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”—John Burke, Group Vice President, Oracle Corporation“Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in...
ISBN(s)
0071769749, 9780071769747
